Indoor LED advertising display for a clothing shop
Faced with a digitalised environment, where 70% of consumers prefer to shop online, traditional shops are committed to creating a point of sale where the physical and digital worlds can coexist. The aim is to create a unique shopping experience, where the customer can interact with the different spaces of the point of sale.
A clothing shop, located in Madrid, has joined this phygital* trend with the integration of 13 LED screens for indoor advertising with pixel 2.5 of the Synetech brand. In total, 45 m2 of LED screens have been installed throughout the point of sale.
Specifically, 12 LED screens from the Pro Mural Thin series have been installed on both sides of the shop, illuminating each of the spaces of the point of sale, and one LED screen at its focal point of 11.25 m2.
The distribution of the LED screens throughout the shop and their 2.5 pixel pitch, evoke a sensory experience that captures the customer's gaze and envelops them in the shop's atmosphere, while they enjoy an engaging shopping experience and learn about the latest fashion news.
*Phygital: combines elements of the physical and digital environment at a point of sale to create a unique shopping experience with features from both spaces.
new way of doing technology
At SYNETECH, we support our wholesalers throughout the distribution process, providing cutting-edge and innovative technology, meeting current market needs and optimising the product delivery process.
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