LED DISPLAY for store front IN A SHOPPING CENTRE IN MADRID

Digitisation is the reality of the retail sector. More and more businesses are opting for the integration of digital technology in their shops, to offer the user an immersive and stimulating experience. This phenomenon is known as phygital, where the physical and digital merge to create a unique space where the customer can interact with the product and the environment.

A shopping centre, located in the heart of Madrid, has joined the phygital effect with the integration of LED displays for shop windows and a giant LED display by SYNETECH inside its facilities.

In particular, 2 SYNETECH Hi Sun series LED shop window displays with a pixel pitch of 1.2 and a brightness of 5,500 nits have been installed on the ground floor of the building. These screens not only work the image with spectacular resolution and sharpness, but their high brightness illuminates the centre of the capital, catching the eye of passers-by and inviting them to enter the establishment.

On the facade of the building, 9 outdoor LED screens from SYNETECH with pixel pitch 3.91 have been installed, which join the street lighting, resulting in an incredible spectacle of colours. In addition, its high degree of resistance of IP65 protects the LED screen from adverse weather conditions, making it ideal for outdoor spaces.

Inside the installations, there is a giant LED screen from SYNETECH, especially for indoor spaces, with dimensions of 3,840 x 9,120 mm. Its pixel pitch of 1.2 and 8K resolution, make the images go beyond the LED screen, enveloping the space and immersing the viewer in the content.